Everal companies that contribute to urban mobility in Portugal are lagging behind in the digital medium. EasyTransfer Ericeira, a renowned family-owned company, needed to highlight its services and attract more customers, with a robust website being the perfect solution for this. An institutional website is a key tool for a company's success nowadays, mainly because it is an online showcase available 24 hours a day, 7 days a week. EasyTransfer needed not only an institutional website, but also a functional website for its operation, allowing its customers to schedule their transfers without worries or difficulties. The website interface was created to convert visitors into leads and promote the EasyTransfer brand throughout Portugal. The striking presence of the yellow color strengthens the company's branding and draws the user's attention to strategic sections. Currently, EasyTransfer is one of the highest-rated transfer companies in Portugal, according to Google Reviews.